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Your personal life coach in a box


Activate your inner wisdom


We believe that all the answers are on the inside. So, we've created a toolkit packed with vibrant designs and activation exercises to help you find calm, bust procrastination, spark creativity and activate your next steps.

It's all magic, practically delivered.

Ease overwhelm & find joy

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Practical Magic Activation Deck

A toolkit made up of 56 individually illustrated cards and a book packed full of activation exercises designed to activate the essence of who you are. And when you know who you are? Life makes so much more sense.


Find direction & spark creativity


The 4 Pillars of Practical Magic

The deck of 56 vibrantly illustrated cards, and book packed full of activation exercises help to:

CALM: Slow down, ease overwhelm and reconnect back to you

CREATE: Open the door to cultivating creativity and sparking imagination

EMPOWER: Activate inner wisdom, bust procrastination and negative self talk

VITALITY: Bring vibrancy and vitality into mind, body and soul.

Empower positive change


"It really is the silver bullet medicine that looks like candy."


Full of vibrancy & vitality


Practical Magic Creators

Meet the purveyors of Practical Magic and the colourful and vibrant world we live in, which is mainly made up of disco balls, concept albums and a love of dogs.

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Kate Taylor

Kate Taylor is a creativity and empowerment coach, Master neuro-linguistic programming (NLP) practitioner & clinical hypnotherapist, Qoya teacher, writer, and speaker on a mission to help us live an embodied life, full of creative expression. She believes passionately in the ability we all have to access our inner wisdom for empowered positive change.

Practical Magic is Kate's take on her blended melting pot of tools, and her approach in bringing spark, magic, and a bit of rock n’ roll colour to her client’s lives through practical and pragmatic activation.

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Mat Denney

Mat Denney is an artist, printmaker, photographer and creative director. His work blends digital precision with the warmth and unpredictability of analogue textures and mark-making. “It’s important to be open to surprises and accidents in the creative process. I like to think that the materials are exerting their will as much as I am - so the end result is a collaboration between me and my pencils and brushes”. The look of the cards and prints is inspired by Practical Magic’s technicolour approach to life.


I find Kate Taylor’s Practical Magic cards to be quite extraordinary. The words she uses, along with the power and potency of the imagery and her colour choices, always seem to unlock something very clear in my mind.

Each time I reach for them, I feel as though I am entering a coaching session. I take my questions with me, find time to sit without interruption and let the ideas that arise guide me along. The accompanying exercises are extremely powerful – from visualisations and meditations, they always point me out of my procrastination in the right direction.

This gorgeously designed and slyly disruptive deck shoots oracles to the next level. It seriously kicks ass, jolting you into new ways of thinking and being with every pull of a card. Just when I thought I couldn’t love Kate Taylor’s work any more, she pulls a veritable army of rabbits out of the hat.
— Jane Alexander, journalist and wellbeing warrior

Beautiful little sparks of spirit. It’s this genius, creative, straight to the heart, no nonsense, bursting with love — a deck of potent cards and a handbook of pure wisdom to inspire everyday and awaken to the magic of being alive. I just love them.
— Sam, Brighton

Mixing action and intuition, The Practical Magic Activation Deck brings together all my favourite things about coaching tools in one beautifully designed box of tricks. This deck is fun and full of wisdom. You really get a sense of working with Kate and sipping a cup of her delicious knowledge. Each card is a gift, a work of art and a reminder that we all have the power within us to do great things.
— Amy, Nottingham

The Practical Magic deck is my favourite go-to tool to get extra clarity into my life. I’ve been going through a period of transition and sitting down with deck every morning has helped me to ground myself and see life a little more clearly.

A phrase I often refer to in my life is the African proverb ‘when you pray, move your feet’ — the deck encourages movement and action, real life coaching that you can use every day.
— Laurie AKA Girl & Tonic

The message is so beautifully presented. The illustrations are like nothing I’ve ever seen before. — so modern, so contemporary, so cool. I’m getting something so different from these cards.
— Lucy Sheridan, the Comparison Coach
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